GlavUpDK has taken part in the business program of the 14th International Travel Exhibition Intourmarket that was held at the Crocus Expo exhibition center from March 9 to 11.
Russian Deputy Prime Minister Olga Golodets attended the exhibition opening ceremony.
Intourmarket 2019 featured tourism products from over 70 Russian regions and their rich recreational activity capabilities.
Along with the exposition on a floor space of 28,000 square meters, the Intourmarket program included many business events such as roundtables, presentations and seminars on the industry’s topical issues.
The awards ceremony of the National Rating of Tourist Brands 2018 was held on the second day of the exhibition. The Zavidovo recreation complex (a GlavUpDK branch) was declared the winner of the Countryside Hotel nomination, a key one in the rating.
In the view of the authors of a study on domestic and inbound tourism conducted by the Rating Information Communication Center and Otdykh v Rossii (Leisure in Russia) magazine, Zavidovo has an almost 100% recognition ratio and popularity among tourists.
The tourism industry experts and the Otdykh v Rossii media group reviewed more than 100 applications. They assessed the brand awareness, tourist appeal, recommendations, positive reviews and other indicators. Zavidovo was named among the top 10 most recognizable Russian travel brands.
An all-Russia meeting on current tourism development issues that was also attended by GlavUpDK representatives became a key event of the exhibition’s business program.
Photos from Intourmarket exhibition official website